Bell-bottom jeans, tie-dyed shirts, and bearded hippies, the 60’s were a magic time. Everything was new. Everything was exciting. Everything was fresh.In Toronto, the mecca for action and excitement was Yorkville. Crowded with colourful boutiques and noisy coffee houses, it was a narrow avenue packed from end to end with the hungry masses.
Mr. Sub, originally called Mr. Submarine before the 1990s, is a chain of 304 submarine sandwich shops in Canada. The first store was opened in 1968 in Toronto’s Yorkville neighbourhood, which was then known for its “hippie” culture .It is especially known for its freshly baked bread, healthy ingredients and customizing each order to the customers’ satisfaction. Beverly is the Master Franchisee for “MR.SUB” pan India.
Mr. Sub’s main product is the submarine sandwich (or “sub”), a long roll, similar to a baguette, filled with meat, cheese, sauces, and vegetables. Other products include, wraps, soups, salads, baked goods, and panini grilled sandwiches
The brand purpose is to make people feel that they belong. The brand personality is welcoming, Simple, Consistent, Dependable and Happy.
Mr. Sub’s service is quick but approach does not feel rushed or mechanical.
Taste, variety and hot fillings are some of other USP’s. The internationally renowned submarine sandwich chain has worked closely with local chefs to ensure a good balance of vegetarian and non-vegetarian options in its menu with specific tandoori flavours like Tandoori Chicken Tikka and Tandoori Paneer Tikka and hot & spicy flavours like spicy sambal veggie balls and curried soya. These have been developed keeping in mind the preferences of India Customer. Recommended international favourites are the pizza, Italian herb chicken and assorted Subs. Both international & local fillings can be enjoyed as a salad for the calorie conscious or as wrap choosing either plain or spinach tortilla. Mr. Sub bakes fresh bread and cookies in the store itself .
They provide welcoming ambience for our customers, where they can come and spend time over meetings or have a chit chat session with friends or family